From Farm to Shelf: Connecting Brands with Regenerative Supply Chains
An essential primer for brands, buyers, retailers, and media curious about bringing regenerative products to market. Join this dynamic panel of experts as they explore the essential steps to transition supply chains from conventional to regenerative practices. Discover how a farmer-centric approach, combined with practical and scalable certification methods, can address the growing consumer demand for regenerative products that foster climate resilience.

  • Matt O'Hayer, Founder and Executive Chairman and Director of Vital Farms: Matt brings a wealth of knowledge on building ethical and resilient supply chains.
  • Andrew Vrbas, CEO of Pacha: Andrew is a trailblazer in the sustainable consumer goods industry, leading Pacha in its commitment to regenerative practices and ethical sourcing.
  • Tom McGrath, Owner of Family Farmstead Dairy: With a dedication to regenerative farming practices, Tom represents small family dairy farms in the NE and embodies the principles of soil health and community prosperity.
  • Scott Collier, Business Development at Whole Foods Market: Scott’s expertise in retail strategy at Whole Foods Market offers unique insights into the integration of regenerative products into mainstream consumer channels.
  • Kristine Root, Chief Marketing Officer, Regenified, a third-party verification system to champion the certification of regenerative products for a healthier planet.

This lively discussion will offer practical, first-hand insights into the challenges and opportunities of transitioning to regenerative - from farm to brand to store - with the chance to ask questions about how to integrate these practices effectively into supply chains.

Education Track: Organic & Regenerative Systems

*This session is included with Exhibit Hall Badge.

Date & Time
Thursday March 14th, 2024 1:45pm PDT
End Date & Time
Thursday March 14th, 2024 2:30pm PDT
Marriott, Grand Ballroom E