5 Ways to Authentically Inspire Customers, Employees, and Fans of Your Brand: A Call-to-Action for CPG Companies and Retailers in 2024 and Beyond

Data suggests that a majority of consumers align their purchase decisions to their values (Harris Poll, 2022) and employees are also increasingly seeking value and purpose at work. CPG companies have an important role to play in this equation with an opportunity to authentically inspire employees, customers, and their brand’s biggest fans. This session will focus on best practices for brands to build and sustain an engaged team and loyal followers by amplifying core values such as climate action, responsible sourcing practices, DEI commitments, community engagement, employee volunteerism, and more. This session will provide examples of how purpose-driven activation programs and impactful partnerships will not only inspire key stakeholders but will also drive business success.

Attendees at this dynamic session will leave with practical advice for immediate action and long-term strategic planning. We hope to see you there!