Nourishing Success: Building a Brand with Intention with Lara Merriken, founder of LÄRABAR

Join us for an intimate conversation between Lara and General Mills Brand Experience Sr. Manager Kate Herbert. Lara will discuss her psychology-backed approach to entrepreneurship, the key attributes of her brand’s meteoric rise and her experience taking the brand from her kitchen to a General Mills acquisition. Lara’s cornerstone attributes like optimism, grit and resilience allowed her to build a brand with lasting impact and room to evolve into the future. Everyone from fledgling entrepreneurs to CPG veterans will come away with actionable tools and mindset shifts to help reach their goals in this enlightening conversation.