Farm to Brand: Pioneering and Protecting the Future of Food

Join four leading women in the organic industry for a discussion on the future of food and how we can protect it for tomorrow, bringing innovation in products and connecting consumers to the origins of great organic options. Discover insights from forward-thinking organic farmers like Lauren Perkins, alongside high-growth startups bobbie and Painterland Sisters who are revolutionizing otherwise traditional food categories. Moderated by Jaclyn Cardin, Chief Brand Officer at Organic Valley, we will explore our role in shaping and protecting the food system. According to a recent survey, 81% of American consumers want to know where their food comes from, yet fewer than 39% have visited a dairy farm, and only 15% personally know a dairy farmer. The discussion will dive into how brands can resonate with consumers to help pioneer and protect the next generation of organic food.

Presented by

Date & Time
Thursday March 14th, 2024 2:30pm PDT
End Date & Time
Thursday March 14th, 2024 3:30pm PDT
Marriott, Platinum Ballroom 1-2